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Okay guys, here it comes again. Our second least favorite day of the year (after the day we get our annual prostate exam). Why do men hate Valentine’s Day? Let me count the ways…

First of all, there is the obvious and obnoxious over-commercialization of another Hallmark holiday. It has lost all of its original meaning to become just another opportunity for retailers and restaurants to make money. To men, the importance of this holiday ranks somewhere between Groundhog Day and Arbor Day. 

Then there’s the heightened expectations that are put on us. We’re under a lot of pressure to plan and execute the perfect romantic evening. We don’t want to disappoint, but that’s like making us play one on one against LeBron James. Even if we try our best, we’re going to come up short. 

Plus, we’re forced to participate in this obligatory occasion on the day when florists and restaurants jack-up their prices because they know we have no choice. They completely take advantage of us and it’s outright price gouging, if you ask me. Wouldn’t it be more meaningful to express our feelings of love in more original ways at more unexpected times (and when it wouldn’t be so expensive)? 

Even the initials of this holiday send shivers down our spines. Is it really a good idea for our national day of romance to remind us of syphilis and gonorrhea? 

It’s not that we don’t want to show and tell the women in our lives how much we love them. We just don’t want to have to do it under threat of penalty or because somebody told us to. If we choose not to express our most intimate feelings as part of a national tradition then we shouldn’t be made to feel like atheists at the Vatican on Christmas Day.

All of this just underscores one of the fundamental differences between men and women. Women are more into romance and men are more into sex. That’s just the way we’re wired. But is there a day devoted to expressing our sexual needs? No. There’s just a day dedicated to expressing our romantic feelings. Who says men run the world?

For women this is the single most romantic day of the year, with the possible exception of the anniversaries of your wedding, first date, first kiss or whatever other mushy milestone they choose to make a fuss over. At least those are personal events that have special meanings for both of you. 

The liberated women of our generation rejected the traditional fairy tales about marrying Prince Charming in order to have their happy ending. So now it seems a little hypocritical for them to expect traditional romance from their husbands in order to maintain their happiness. 

If you are in the dating stage of a relationship then Valentine’s Day is probably a test. If you’re already married, then it’s definitely a test – one where failure is not an option.

For many men, this means a last minute scramble to order flowers, buy gifts and make reservations. If you’re one of these men, then this video will probably look familiar to you.

If you are one of those guys who tends to forget these things (and keep in mind that I am reminding you now), I have a suggestion. The internet makes everything so much easier these days. You can have a variety of delicious chocolates delivered from Lindt’s Chocolatier or Godiva. You can have a bouquet of beautiful flowers sent from The Bouqs Co or UrbanStems.These things can be ordered online quickly, easily and inexpensively. They make the perfect Valentine’s Day gifts for your wife or your girlfriend. Some guys even like to send them to their daughters and mothers. (Although, I always thought that was a little weird and creepy.)

For those who are not involved romantically, this day is just an unwelcome reminder of their relationship status or lack thereof. Even if they prefer being single and are empowered by their independence, it can make them feel a little left out. It’s like not getting invited to a party that everyone else is going to, even if you didn’t want to go.

If you’re very lucky, you’re with a woman who also thinks this is an overblown, perfunctory and unnecessary occasion for celebration. If you haven’t already, then you should marry that woman. And make sure that every day is Valentine’s Day for her.

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About The Author:

Richard Basis

Richard Basis

Richard Basis is a self-professed “Late Baby Boomer” who embraces the fact that he’s getting old. He was born and raised in New York and now lives in Los Angeles. Richard spent the majority of his career in entertainment advertising as a writer, producer and creative director of TV promos and movie trailers. Now he is a valued member of the Manopause Team, a copywriter and blogger for fun and profit. You can read more of his posts at “If You’re Under 50 (You Have No Idea What I’m Talking About)” @ www.iyu50.com.

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