How Crocs Became An Unlikely Billion-Dollar Brand
Published: April 1, 2022
These are Crocs. And a lot of people think they’re really ugly. People who love to hate Crocs had cause to celebrate in 2008, when investors were writing the company off as a passing fad. Crocs lost over $185 million that year and cut 2,000 jobs. The stock plunged to just over $1 a share from a high of about $69 a year earlier. But over the next decade, Crocs would go on to sell 700 million pairs of shoes worldwide.