The Great Success Of IKEA
Ingvar Kamprad created IKEA in 1943. He quickly went from selling pencils and postcards to selling furniture. Bringing in over $45B in sales annually, the company is so successful because customers know what they’re getting and the ticket prices are affordable. Did you know that cost is so important to IKEA execs that they reverse engineer their furniture and decide on a price before designing a piece of furniture? Watch this video for more insight into the store we can’t imagine life without!