For some, the question asked in the title of this article may represent a nightmare scenario. But working in a business with your life partner could actually be a dream come true – if you know what you’re getting into. Think about it: Who knows you better than your life partner? Who do you trust more than your life partner? Who shares your financial interests more than your life partner? Entrepren
The innovations of the current Digital Age are remarkable, but we sometimes forget that we enjoyed technological marvels growing up in the ’50s and ’60s. Technology was very much a part of the lives of Boomer kids – it was just different kinds of technology. The most enticing technological advancement was television (and eventually color television). However, there were other thrilling innovations
I’ve long believed in the power of mentoring. I remember mentors who helped me as I advanced in my career, some of whom were college professors and bosses. Early in my career, I thought I wanted to be an English teacher. It was a professor who took me under his wing, mentored me through student teaching and eventually helped me get my first teaching assignment. Later, I switched my career to marke
Maybe you’re one of the 57 million or so people who participate in the “gig economy.” If not, you may be asking, “What the hell is the gig economy?” Basically, the gig economy refers to the rapidly growing portion of the workforce that takes on gigs, also known as freelance or contract work. The statistics about the gig economy are pretty startling. Reliable studies suggest, for example, that over
As you might expect, the concept of retirement is not for everyone. Boomers today are much less likely to traditionally “retire” than past generations. In fact, almost 40 percent of workers age 65 or above who retired “boomeranged” back to work, according to a RAND Corporation study. The challenge is that older workers often want to change careers after fifty or so years doing the same thing – so
Men and women sought to look good in the 50s. Men wore suits to work. Housewives wanted to be attractive when their husbands came home, so they got “dolled up” with makeup and a stylish hairdo. Lipstick was popular in the 1930s and 1940s, but after the war, as much as 90 percent of American women wore lipstick. Lipstick and makeup got a boost from Hollywood; starlets, who could now regularly be se
In the ’50s and ’60s, every Boomer kid loved to play with “Boomer Brands,” and there were plenty of toys and games that fit the bill! Younger children could play simple games like Candy Land with their parents, move Colorforms around on a special shiny surface, or dress Barbie dolls for hours on end. Older kids built stuff with LEGOs, Lincoln Logs and TINKERTOYS, and they spent a lot of time outsi
Boomer kids may have considered snack food essential fuel, but the 1960 edition of the Merriam-Webster Dictionary classified it as “junk food.” This broad categorization could include candy, cookies, chewing gum, potato chips, ice cream and much more. Historically, Boomers were far from the first American generation to get hooked on snacks. The Hershey chocolate bar was invented in 1900. At the St
As a retired marketing professional, it is especially painful for me to see how today’s marketers characterize older Americans. Sadly, most of the advertising Boomers are exposed to seems to be squarely aimed at the Millennial, Gen X or younger generations. As I watch television or flip through magazines, the few ads targeting Boomers incessantly pitch prescription drugs to the elderly, poke fun a
When we think of “technology,” it is likely to be in the context of information technology, biotechnology, or perhaps environmental technology. None of those technologies existed in any meaningful form in the ’50s and ’60s. But technology was very much a part of the lives of Boomer kids – it was just different kinds of technology. The most enticing technological advancement was television (and eve
In the ’50s, Boomer kids grew up immersed in the new post-war car culture. The impact of the automobile during the Boomer era cannot be over-stated. The U.S. auto industry, the largest in the world, supported one in six American jobs. More than eight million cars were manufactured in 1950 alone, and more than sixty-seven million cars were registered in the U.S. by 1958. During the ’50s and ’60s, A
Being a “tweener” is no fun. I define a tweener as a man over 50 who finds himself in that strange transitional role somewhere between full-time work and anticipated retirement. Many of us have come to the uncomfortable realization that we will need to work longer than we may have thought simply because we won’t be able to afford “retirement.” Even if you’ve managed to save enough and you feel fin
America’s healthcare system is already a hotly debated issue and it’s heating up even more during this presidential election year. Most politicians admit publicly or privately that our healthcare system is out of control if not completely broken, but they certainly don’t agree on how to fix it. Rather than even attempt to address systemic issues, I want to focus on the particular challenge of heal
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