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Author: Barry Silverstein

BY Barry Silverstein
Business

The Boomer Brands You Should Remember Men and women sought to look good in the 50s. Men wore suits to work. Housewives wanted to be attractive when their husb…

BY Barry Silverstein
Business

Boomer kids may have considered snack food essential fuel, but the 1960 edition of the Merriam-Webster Dictionary classified it as “junk food.” This broa…

BY Barry Silverstein
Business

As a retired marketing professional, it is especially painful for me to see how today’s marketers characterize older Americans. Sadly, most of the advert…

BY Barry Silverstein
Business

When we think of “technology,” it is likely to be in the context of information technology, biotechnology, or perhaps environmental technology. None of t…

BY Barry Silverstein
Business

In the ’50s, Boomer kids grew up immersed in the new post-war car culture. The impact of the automobile during the Boomer era cannot be over-stated. T…

BY Barry Silverstein
Business

Maybe you’re one of the 57 million or so people who participate in the “gig economy.” If not, you may be asking, “What the hell is the gig economy?” Basically,…

BY Barry Silverstein
Life

Being a “tweener” is no fun. I define a tweener as a man over 50 who finds himself in that strange transitional role somewhere between full-time work and anti…

BY Barry Silverstein
Business

As you might expect, the concept of retirement is not for everyone. Boomers today are much less likely to traditionally “retire” than past generations. In…

BY Barry Silverstein
Health

America’s healthcare system is already a hotly debated issue and it’s heating up even more during this presidential election year. Most politicians admi…