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Author: Barry Silverstein

Boomer kids may have considered snack food essential fuel, but the 1960 edition of the Merriam-Webster Dictionary classified it as “junk food.” This broad categorization could include candy, cookies, chewing gum, potato chips, ice cre…

As a retired marketing professional, it is especially painful for me to see how today’s marketers characterize older Americans. Sadly, most of the advertising Boomers are exposed to seems to be squarely aimed at the Millennial, Gen X or yo…

When we think of “technology,” it is likely to be in the context of information technology, biotechnology, or perhaps environmental technology. None of those technologies existed in any meaningful form in the ’50s and ’60s…

In the ’50s, Boomer kids grew up immersed in the new post-war car culture. The impact of the automobile during the Boomer era cannot be over-stated. The U.S. auto industry, the largest in the world, supported one in six American jobs.…

Maybe you’re one of the 57 million or so people who participate in the “gig economy.” If not, you may be asking, “What the hell is the gig economy?” Basically, the gig economy refers to the rapidly growing portion of the workforce that takes on…

Being a “tweener” is no fun. I define a tweener as a man over 50 who finds himself in that strange transitional role somewhere between full-time work and anticipated retirement. Many of us have come to the uncomfortable realization that we w…

As you might expect, the concept of retirement is not for everyone. Boomers today are much less likely to traditionally “retire” than past generations. In fact, almost 40 percent of workers age 65 or above who retired “boomeranged” back to…

America’s healthcare system is already a hotly debated issue and it’s heating up even more during this presidential election year. Most politicians admit publicly or privately that our healthcare system is out of control if not complete…

The innovations of the current Digital Age are remarkable, but we sometimes forget that we enjoyed technological marvels growing up in the ’50s and ’60s. Technology was very much a part of the lives of Boomer kids – it was just d…

I’ve long believed in the power of mentoring. I remember mentors who helped me as I advanced in my career, some of whom were college professors and bosses. Early in my career, I thought I wanted to be an English teacher. It was a professor who to…

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