As a representative in the investment business I have had the unique pleasure, over many years, to have drunk some of the world’s greatest wines and, in many cases, have had someone else pay for them! How? For a long time I had a big entertainment budget. In fact, for about 5 years, it was unlimited! That’s right: I could look at any wine list, pick out the very best wines, and order them – withou
How important is a wine’s label, its price tag, its rating, or how people think about it? For some people (the snobs) those are all important! Why? Well, when the modern world began to develop economically, a sociologist, Thorstein Veblen, wrote a book: “The Theory of the Leisure Class.” In it, he uses the now famous phrase: “Conspicuous Consumption.” What was he saying? In a world of rapid wealth
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